DEADSWITCH° — Live Case Study
Live case study
DEADSWITCH°
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Strategy you can
hold in your hand.

Brand strategy without a product is a hypothesis. Product design without brand strategy is an object. KOQEMUS builds the chain between them, from the first market force to the final form that makes the brand real.

Start with BRIEF, the 8-stage strategy methodology. Go as far as you need.

See the BRIEF methodology
Background

One person. Full chain.

Jussi Normi — industrial designer, brand strategist, and creative director with over 25 years of experience. Clients have included Unilever, P&G, Thermo Fisher Scientific, LM Dental, Sirona, Vauhti, Brooks, and Regatta Spa. Full chain, from product design and manufacturing logic through brand strategy, visual identity, and web. You work with me. Not a team you never meet. No handoffs.

Jussi Normi
Contact me
Packaging design, visual identity, campaign
Animation
Website
Brand strategy, visual identity
Industrial design
Webshop
Visual identity, packaging design
Brand strategy, visual identity
Brand strategy, visual identity
Brand strategy, visual identity
Brand strategy, visual identity
Industrial design
Visual identity
Website design
Brand strategy, visual identity, product design
Packaging design, visual identity, campaign
Animation
Website
Brand strategy, visual identity
Industrial design
Webshop
Visual identity, packaging design
Brand strategy, visual identity
Brand strategy, visual identity
Brand strategy, visual identity
Brand strategy, visual identity
Industrial design
Visual identity
Website design
Brand strategy, visual identity, product design
BRIEF methodology

Strategic clarity before committing to creative work.

Built for mid-sized companies. Eight stages. One document. BRIEF is the strategy foundation: category forces, competitor mapping, and strategic synthesis delivered as a brief you can act on immediately — independently, or as the starting point for everything that follows.

Works for: New brand Brand refresh Brand extension Product sub-brand
01
Category Intake
Mode, market, geography, logistics constraints. The brief that shapes everything that follows.
02
Competitor Discovery
Four-source search: review sites, analyst coverage, practitioner communities, recent entrants.
03
Brand Ecosystem Map
Actor categories, relationships, power concentrations. Who controls access, price, and credibility.
04
PESTEL Analysis
30–40 scored forces across 6 dimensions, sourced and tagged for regulatory state.
05
Cross-Map Matrix
Forces mapped against ecosystem actors: exposure, opportunity, asymmetric dynamics.
06
Strategic Themes
4–6 named tensions that define the industry moment and the brand's entry point into it.
07
Brand Strategy Inputs
Positioning tensions, differentiation levers, narrative anchors, positioning statement, competitor map.
08
Brand Identity Inputs
Brand core, archetype, brand promise, tone of voice. The character layer that makes the strategy visible.
Engagement

Start with strategy.
Go as far as you need.

You can enter at any stage. Buy the strategy and run with it. Or carry through from analysis to identity to product. Each stage builds on the last.

Stage 01
Brand Strategy
(BRIEF Methodology)
The complete BRIEF methodology: 8 stages of analysis and synthesis delivered as a structured strategy document. The foundation every downstream creative decision builds on. You leave with a strategy document you can hand to any creative partner and get consistent output. Take it and run, or continue to Stage 02.
Delivered in approximately 2 weeks. Two meetings: one intake session to establish scope, one presentation to walk through the brief.
€4,000
Fixed price
Includes
  • Category intake & competitor discovery
  • Brand ecosystem map
  • PESTEL analysis, 30–40 forces
  • Cross-map matrix
  • Strategic themes
  • Brand strategy inputs
  • Brand identity inputs
  • Brand Strategy Brief (Word document)
Start here
Stage 02
BRIEF +
Visual Identity
BRIEF delivered, then the full visual identity built on it: logo system, typography, colour palette, design system, and brand guidelines.
Scope and timeline depend on brand complexity. Typically four to six weeks from BRIEF delivery.
from €10,000
Includes Stage 01  ·  typically €10,000–€15,000
Adds
  • Logo system
  • Typography & colour palette
  • Visual identity guidelines
  • Design system
Discuss scope
Stage 03
Full
Engagement
BRIEF and visual identity, then product and digital design. Packaging, 3D-design, campaign assets, web. The full chain from first market force to final form.
Scope defined together based on what the brand needs. Can run in parallel with Stage 02 or follow it.
from €20,000
Includes Stages 01–02  ·  typically €20,000–€28,000
Adds
  • Packaging design
  • Product / 3D design
  • Campaign assets
  • Web
Discuss scope
Live Case Study: DEADSWITCH°

Every stage of the BRIEF methodology, applied and documented.

DEADSWITCH° is built to demonstrate the full process end-to-end: BRIEF methodology, visual identity and design. The entire analysis is open.

Open the case file  →
DEADSWITCH°